Google Ads is the most popular and cost-effective way for your business to reach customers. However, only about 1% of all clicks result in a purchase. This means that most of your ads are not converting into sales. Customers have a harder time finding businesses that are not yet established or have just launched their product or service. In order to get more visibility and improve conversion rates, you need to include negative keywords in your Google Ads campaigns. This article provides details on why you should include negative keywords in your ads, how they work, and examples of specific negative keywords you might use.
What is negative keyword advertising?
AdWords is Google’s advertising platform that helps businesses find customers. But what if not all the ads you place on Google are attracting customers? You could be losing out on sales due to the keywords you can’t target because you don’t have enough spending budget.
Put it this way, if you have the budget to target customers with a certain set of keywords but not enough budget to show ads for certain negative keywords, this is negative keyword advertising.
While you can’t target all keywords in negative keyword lists, you can exclude some words from your ad campaign. This way, only relevant ads will appear for your products and services. AdWords can show you ads for related searches that help your business. It can also help you find new customers who are searching for a certain product or service. Negative keywords remove irrelevant ads, allowing your ad to rank higher in the search results.
Why do you need negative keywords in your ads?
If you’re running Google Ads, your ads will be shown to people who are searching on Google. These searchers may not be your customer base.
You can also show your ads on Google’s own platform or through platforms like Facebook, Bing, or Instagram. You can choose which keywords to target and exclude certain words from your ads. This way, irrelevant ads get filtered away, and only relevant ads are shown to your customers.
You don’t want to target keywords that don’t interest your customers, because these irrelevant keywords may divert their attention from your ad.
How to use negative keywords in Google Ads
If you’re not familiar with how to use negative keywords in Google Ads, start with these tips. With the right keywords, your ads are likely to attract more clicks and conversions. You can add keywords to your campaign that your competitors aren’t likely to use. This way, you can show your ads to people searching for terms your competitors aren’t showing their ads for.
You can also add keywords that your competitors aren’t targeting. This can lead you to potential new customers.
Negative keywords and Google Ads should work together like a team
Google Ads is a powerful marketing platform. However, it is only as good as your keywords and negative keyword list. If your keywords aren’t relevant enough for your customers, your ads will not rank well; therefore, you won’t get many clicks. The good thing is you can include negative keywords to make your ads irrelevant. This way, your ads are filtered out, and only relevant ads are shown to your customers.
You should also remember that not all clicks result in a purchase, so you want to include negative keywords in your campaigns to filter out irrelevant ads. If you don’t want all the ads filtered out, you can choose to only show a select number of ads.
Which keywords should be part of your negative keyword list?
When you create a new Google Ads campaign, you have the option to add keywords. You can also add keywords to your existing campaigns. If you are unsure of which keywords to include in your negative keyword list, here are a few suggestions.
– Keywords related to your product or service.
– Popular key words that are not related to your product or service.
– Keywords related to your competitors.
– Negative keywords that you would like to be filtered out.
– Keywords that customers might search for on Google.
Conclusion
Google Ads are a great way for your business to reach new customers. However, only about 1% of all clicks result in a purchase. This means that most of your ads are not converting into sales.
Customers have a harder time finding businesses that are not yet established or have just launched their product or service. In order to get more visibility and improve conversion rates, you need to include negative keywords in your Google Ads campaigns. This article provides details on why you should include negative keywords in your ads, how they work, and examples of specific negative keywords you might use.