How to Find Keywords for Your Pay Per Click Campaign
Your website can’t simply go live and hope for the best. You need to be proactive about your PPC strategy in order to bring in the right customers at the right price. That is why keyword research is such an important part of your PPC campaign. Whether you are running a paid search or an organic search campaign, you need to follow a similar keyword strategy. However, there are some notable differences between the two that you will want to keep in mind as you work on perfecting your keyword strategies. In this blog post, we are going to discuss everything you need to know about keyword research before launching your PPC campaign. Read on to learn more!
What is Keyword Research?
Keyword research is the process of identifying high-intent keywords that are most likely to convert a visitor into a customer.
Keyword research is one of the most important aspects of a paid search campaign.

It’s one of the only ways you’ll know how to improve your ROI, which means that it has the power to turn your campaign from a source of lost revenue into a source of passive income.
Before you can focus on optimizing your ads or keyword research, you first need to understand what keyword research is and why it’s so important.
Keyword research is the process of finding and identifying keywords that are most likely to convert a visitor into a sale or lead. We’re going to cover what keywords to look for, why you should choose them, and how to identify them in Google’s search results.
Importance of Keyword Research in Pay Per Click Campaign
As we have discussed above, keyword research is very important in all forms of digital marketing. In paid search campaigns, it is crucial to find the keywords that are both relevant and are also likely to convert.

You can’t just randomly throw a few keywords into your ad and expect them to bring in any business. This is because not all keywords are going to be relevant to your brand and your product/service. You need to find keywords that are both relevant and are also likely to convert.
There are a few reasons why keyword research is so important in PPC. First, without researching keywords, your ads won’t get any attention from Google. If your ads show up nowhere, but you have a lot of traffic coming to your website, then where do you think that traffic is going to come from? Your customers! Without any attention from Google, your customers will just leave and go somewhere else to find what they want.
Another reason why you need to do keyword research is that your ads need to be relevant to what people are searching for.

If your ads are too generic (i.e. selling the word “shoes” in every ad), then how are people even going to find your products? You need to find keywords that are both relevant and are also likely to result in sales.
Best tools for keyword research
There are a lot of keyword research tools that you can use to help you with your keyword research. The most popular keyword research tools are Google Keyword Planner, SEMrush, Wordtracker, and KeywordTool.io.
All these tools are designed to do the exact same thing, which is to help you identify and find keywords for your PPC campaigns. However, the tools are designed in different ways and have different features that make some better than others.
If you are just starting out with keyword research, then I would definitely recommend using one of these tools.

They are all relatively easy to use and come with an easy-to-understand setup process.
After you have gotten the hang of keyword research, then you can try out the others and see how you like them.
How to find Long Tail Keywords in Google Search Results
One of the main challenges when it comes to keyword research is finding relevant, long-tail keywords that are going to convert. To solve this issue, Google has created a new feature that will show you the long tail keywords along with their search volume and CPC (cost per click) in the SERPs.
Long tail keywords are between 2 and 7 characters in length. While shorter keywords are generally easier to rank for, they are also less likely to be searched for. These are more specific, longer-tail keywords that are likely to convert.

Google has also categorized long-tail keywords into the following topics: travel, real estate, education and so on. By using these topics as your starting point, you can narrow down your list of keywords.
How to find Key Words in Google search Results
This is where everything you have read so far comes together. When you are ready to start keyword research, the first thing you need to do is to identify relevant keywords.
To do this, you will need to head over to Google and type in the following search query:
“keywords for [your industry]”
This query is designed to bring up a list of all the keywords related to your industry.
How to find Long Tail Keywords in Google Search Results
Once you have identified your relevant keywords, you can start looking for long tail keywords.

To do this, you will need to head over to Google and type in the following search query:
“long tail keywords for [your industry]”
This will again bring up a list of keywords related to your industry, but these will be of the long tail variety.
Conclusion
As you can see, keyword research is an essential aspect of your PPC campaign. Without doing this research, you will be wasting your money coming up with the wrong keywords, and your ads may not be relevant enough to what people are searching for.
The best way to find the right keywords is to do a bit of research and identify what your potential customers are searching for. Once you have done this, try to find out what keywords other brands are using to rank for your target market. This should give you a good idea as to what keywords you should be using.
Now that you know what you need to do, it is time to get started!